Toolkit

The Lightweight UTM Builder for Clean & Consistent Data

MightyHumble’s Toolkit helps you generate and manage your campaign tracking links.

Ditch the spreadsheets

Spend less time worrying about tracking links and more time optimizing campaigns.

MightyHumble was built to be affordable for solopreneurs, independent agencies, and up-and-coming brands.

We do not use per-seat pricing, so you can grow your team without hesitation.

Save every tracking link

Access any tracking link you’ve ever generated with MightyHumble. Lock individual rows to ensure existing line items cannot be edited.

Modify tracking link parameters

Use standard UTM parameters compatible with GA4 or modify them to fit your workflow with Hubspot, Matomo (Piwik) or Adobe.

Define taxonomy & formatting rules

Set validation rules for specific fields to enforce your taxonomy rules. Set lowercase or uppercase capitalization and replace spaces with specific characters to maintain structured output. You set the rules!

Easy export in Excel

Select individual or multiple rows and export them in Excel format.

Create tracking links in bulk

Create single line items or generate UTM links in bulk. Use the copy and paste functionality to speed up your workflow and lock rows when you’re ready.

Avoid typos

Create drop-down lists to specify the values allowed in each column.

About Toolkit

Frequently asked questions.

What are UTMs?

UTM parameters are simple text tags added to the end of a URL link. They help your preferred analytics platform such as Google Analytics (GA4) or Piwik properly classify and attribute inbound traffic to your website. Tracking links with UTM parameters are essential for B2B and DTC advertisers.

Can I use MightyHumble's Toolkit app for Hubspot or Motomo?

MightyHumble’s UTM builder is fully customizable. If you do not use standard UTMs you are free to generate your own. You can combine UTMs and any other tracking link format such as Hubspot’s or Matomo’s.

Is there a free version?

No, but we have a free trial so you can test the platform. Additionally. our Started tier is perfect for solo entrepreneurs and small teams. Since we do not use per seat billing, using MightyHumble’s Toolkit is great value-for-money.

What is the pricing model?

Our pricing model is simple and straightforward. You pick the plan based on the number of workspaces you need. We do not limit the number of team members you can add or the number of tracking links you create. 

Set formatting rules

Need tracking links for Motomo or Hubspot? No, problem! Add new columns to match the requirements of you preferred attribution platform. Apply formatting rules to standardize how your tracking links are generated. There are four capitalization rules you can choose from – lowercase, UPPERCASE, PascalCase, and free text (“as typed”). You can replace spaces with one of three characters. If there are certain characters or symbols that you wish to be disallowed from the output, you can select them under the Disallow characters section.

UTM Builder

Built for complex organizations and solo freelancers

Comprehensive organization, workspace, and user management.

  • Organize your projects and campaigns in separate workspaces with distinct rules and settings
  • Save time by copying your existing configuration settings when creating a new workspace
  • Add standard users to specific workspaces or delegate user management to your admins

Create organizations for different business units

Every organization has its own billing profile, workspaces, and teams. The feature is ideal for large organizations or holding companies with multiple subsidiaries.

Pricing

With our per-workspace pricing you can grow your team without worrying about your monthly costs.

Starter

Up to 10 workspaces

€10
/month
Get Started
Growth

Up to 25 workspaces

€24
/month
Get Started
Agency

Up to 50 workspaces

€44
/month
Get Started
Custom

Up to 100 workspaces

€84
/month
Get Started
Starter

Up to 10 workspaces

€96
/year
Get Started
Growth

Up to 25 workspaces

€230
/year
Get Started
Agency

Up to 50 workspaces

€422
/year
Get Started
Custom

Up to 100 workspaces

€806
/year
Get Started