Toolkit

Naming conventions builder for your digital campaigns

Create and manage naming conventions across campaigns, vendors, and ad platforms.

Create naming conventions in bulk

Create single line items or in bulk. Use the copy and paste functionality to speed up your workflow and lock rows when you’re ready.

Naming Conventions Create Campaign Name via Bulk View
Naming Conventions Create Campaign Name via Side Panel

MightyHumble was built to be affordable for solopreneurs, independent agencies, and up-and-coming brands.

We do not use per-seat pricing, so you can grow your team without hesitation.

Save & manage

Manage your naming conventions across any platform, placement, or purpose.

Avoid typos

Create data validation rules to keep your naming conventions consistent and legible.

Taxonomy & formatting

Set lowercase or uppercase capitalization and replace spaces with specific characters to maintain structured output for each line item.

Export to Excel

Select individual or multiple rows and export them in Excel format.

Any platform, placement, or purpose.

Create new tabs for campaigns, ad groups, ad sets, or ad names. Do you need to follow special rules for a specific vendor? Then, create a separate tab specifically for that vendor.

Naming Conventions Create New Tab
About Toolkit

Frequently asked questions.

What are naming conventions?

Naming conventions are used to define how campaigns, ad groups, and ad names are called. The goal is to use structured and legible names to make campaign management and reporting easier.

What if I have special taxonomy rules for a specific vendor?

That’s easy! Simply create a separate tab for the vendor with the relevant taxonomy and formatting rules.

Is there a free version?

No, but we have a free trial so you can test the platform. Additionally. our Started tier is perfect for solo entrepreneurs and small teams. Since we do not use per seat billing, using MightyHumble’s Toolkit is great value-for-money.

What is the pricing model?

Our pricing model is simple and straightforward. You pick the plan based on the number of workspaces you need. We do not limit the number of team members you can add or the number of line items you generate.

Set formatting rules

Apply formatting rules to standardize how your naming conventions are generated. There are four capitalization rules you can choose from – lowercase, UPPERCASE, PascalCase, and free text (“as typed”). You can replace spaces with one of three characters. If there are certain characters or symbols that you wish to be disallowed from the output, you can select them under the Disallow characters section.

Naming Conventions Create General Rules for Campaign Name Tab
Naming conventions builder

Built for complex organizations and solo freelancers

Comprehensive organization, workspace, and user management.

  • Organize your projects and campaigns in separate workspaces with distinct rules and settings
  • Save time by copying your existing configuration settings when creating a new workspace
  • Add standard users to specific workspaces or delegate user management to your admins

Create organizations for different business units

Every organization has its own billing profile, workspaces, and teams. The feature is ideal for large organizations or holding companies with multiple subsidiaries.

Pricing

With our per-workspace pricing you can grow your team without worrying about your monthly costs.

Starter

Up to 10 workspaces

€10
/month
Get Started
Growth

Up to 25 workspaces

€24
/month
Get Started
Agency

Up to 50 workspaces

€44
/month
Get Started
Custom

Up to 100 workspaces

€84
/month
Get Started
Starter

Up to 10 workspaces

€96
/year
Get Started
Growth

Up to 25 workspaces

€230
/year
Get Started
Agency

Up to 50 workspaces

€422
/year
Get Started
Custom

Up to 100 workspaces

€806
/year
Get Started