Naming conventions builder for your digital campaigns
Create and manage naming conventions across campaigns, vendors, and ad platforms.
Create naming conventions in bulk
Create single line items or in bulk. Use the copy and paste functionality to speed up your workflow and lock rows when you’re ready.


MightyHumble was built to be affordable for solopreneurs, independent agencies, and up-and-coming brands.
We do not use per-seat pricing, so you can grow your team without hesitation.
Save & manage
Avoid typos
Taxonomy & formatting
Export to Excel
Any platform, placement, or purpose.
Create new tabs for campaigns, ad groups, ad sets, or ad names. Do you need to follow special rules for a specific vendor? Then, create a separate tab specifically for that vendor.

Frequently asked questions.
What are naming conventions?
Naming conventions are used to define how campaigns, ad groups, and ad names are called. The goal is to use structured and legible names to make campaign management and reporting easier.
What if I have special taxonomy rules for a specific vendor?
That’s easy! Simply create a separate tab for the vendor with the relevant taxonomy and formatting rules.
Is there a free version?
No, but we have a free trial so you can test the platform. Additionally. our Started tier is perfect for solo entrepreneurs and small teams. Since we do not use per seat billing, using MightyHumble’s Toolkit is great value-for-money.
What is the pricing model?
Our pricing model is simple and straightforward. You pick the plan based on the number of workspaces you need. We do not limit the number of team members you can add or the number of line items you generate.
Set formatting rules
Apply formatting rules to standardize how your naming conventions are generated. There are four capitalization rules you can choose from – lowercase, UPPERCASE, PascalCase, and free text (“as typed”). You can replace spaces with one of three characters. If there are certain characters or symbols that you wish to be disallowed from the output, you can select them under the Disallow characters section.

Built for complex organizations and solo freelancers
Comprehensive organization, workspace, and user management.
- Organize your projects and campaigns in separate workspaces with distinct rules and settings
- Save time by copying your existing configuration settings when creating a new workspace
- Add standard users to specific workspaces or delegate user management to your admins
Create organizations for different business units
Every organization has its own billing profile, workspaces, and teams. The feature is ideal for large organizations or holding companies with multiple subsidiaries.

Pricing
With our per-workspace pricing you can grow your team without worrying about your monthly costs.
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