MightyHumble is a boutique consulting firm specializing in digital marketing services.
The company was founded by Kristin Stoyanov in 2026. He is the former Co-Founder and Executive Director of Metric DS, part of OM Group (WPP Affiliate).
OM Group is the biggest communications group in Bulgaria and represents Mediacom, Mindshare, and Wavemaker on the local market.
During his tenure at Metric DS, he helped guide the company to become one of the top three digital media agencies in Bulgaria. What started as a two-person team in 2015 grew to an agency of more than 18 highly skilled professionals handling 60+ clients.
After a decade at the helm, Kristin stepped down from his role in 2025 to chart a new personal and professional course. One important step in that journey was the creation of MightyHumble.
Or expertise covers several key pillars:
- Media Strategy & Performance: Developing long-term media strategies and scaling performance marketing capabilities across Google Ads, Meta, TikTok, and LinkedIn.
- Ad Technology & Operations: Deploying programmatic, brand safety, and ad verification solutions, alongside establishing standard operating procedures (SOPs) and developing internal management tools.
- Leadership & Team Development: Recruiting top industry talent, fostering a culture of continuous learning.
- Strategic Partnerships: Nurturing cross-border relationships with key media vendors, technology suppliers, and regional agency networks across Europe and the CEE region.
Frequently asked questions.
Is MightyHumble an ad agency?
No, MightyHumble is not an ad agency. We’re not a media agency either. Our goal is to help you orchestrate the right technology tools and processes so that you can run your marketing activations more effectively.
What is MightyHumble's preferred technology stack?
We are tech agnostic. We do not favor any specific technology vendor or platform. Our goal is to find and deploy the right platforms for your business goals. Our team will provide you with actionable insights about each platform so that you can make an informed decision.
What is MightyHumble's Toolkit app?
We know the challenges of running a marketing department or a digital agency. Toolkit is a web application that helps teams better manage their tracking links and naming conventions. We really like the versatility of Microsoft Excel and Google Sheets, but these tools were not designed to address the needs of teams who need to generate and store tracking links and naming conventions.
